ChatFlow is an innovative SaaS startup revolutionizing the web chatbot experience. Since its launch in 2021, its mission has been to assist companies in improving website conversions and enhancing user experience through a custom-tailored conversational experience.

Having recently closed the second round of investments, the company aims to strengthen its online presence. The current website falls short of meeting customer expectations, encouraging Hei Studio to undertake the development of a new website that embodies ChatFlow's professionalism, credibility, and innovative spirit.

We assisted ChatFlow in developing its updated brand identity, developing the logo, typography, colors, graphic assets, and a responsive website.

Our aim was to develop a website that captures company's essence and vision for revolutionizing the chatbot experience. The website is visually captivating, user-friendly, and optimized for performance across various devices and platforms.

Within the Chatflow brand identity palette, predominant green shades are used to evoke a sense of vitality, inspiration, and confidence. Accented by touches of yellow and lilac, the palette is enriched with diversity and dynamism, further enhancing the vibrancy and appeal of the website's color scheme.

Photographs play a crucial role in Chatflow's identity as they show their users. We added recommendations about photos in Chatflow's brand guidelines. The photos should use natural colors, look neat and appealing, and deliver a working atmosphere. They should mainly portray people working on their computers as this mirrors how the target users engage with Chatflow.