Yummo is a frozen yogurt brand from Denmark on a mission to provide a healthier alternative to ice cream. Their delicious frozen yogurt offerings result from extensive recipe development and a commitment to high-quality, healthy ingredients.

Yummo targets health-conscious individuals aged 25-45 who value quality, energy, and an active lifestyle.

Hei Design Studio helped Yummo to develop its brand identity, including logo, typography, colors, graphic assets, and packaging. 

We aimed to convey a modern, energetic, and colorful brand identity that reflects Yummo’s dedication to mindful eating.

Bright colors inspired by fruits and berries, and bold font to accent the energy of the brand, while the rounded shapes create a friendly and approachable vibe.

Using stickers on brand packaging can be an effective and low-cost way to enhance the brand image, promote products, and build customer loyalty. Stickers can help increase brand awareness by making the packaging more visually appealing and distinctive.